Fellow Website
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Introduction
Fellow started in 2013 with a vision of bringing the cafe experience home, but without the clunky equipment. We wanted our home brewing gear to be beautifully functional and fully intuitive, tools that anyone could use to make the kind of coffee we love to drink.
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What I did
We crafted a modern, elevated eCommerce experience for Naghedi NYC, aligning with the brand’s commitment to timeless design and sustainability. The website features a refined layout, bold product imagery, and a neutral colour palette that lets the signature handwoven bags take center stage. Our design focused on enhancing usability, streamlining the customer journey, and creating a luxurious yet approachable feel across desktop and mobile.
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