Naghedi NYC Website Redesign
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Introduction
Tired of watching handbags go out of style every few months, Naghedi set out to produce a timeless and durable collection of seasonless favourites. While working with a neoprene sample, inspiration struck, and the first-ever line of woven neoprene bags was born. A year of meticulous design and development later, NAGHEDI officially launched in 2016.
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What I did
We crafted a modern, elevated eCommerce experience for Naghedi NYC, aligning with the brand’s commitment to timeless design and sustainability. The website features a refined layout, bold product imagery, and a neutral colour palette that lets the signature handwoven bags take center stage. Our design focused on enhancing usability, streamlining the customer journey, and creating a luxurious yet approachable feel across desktop and mobile.
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